My speciality: finding problems
What I do best isn’t coding or design: it’s seeing the problem before anyone else. Social problems, like the business losing customers because nobody replies in time, or the person who gives up because nobody guides them. And digital problems, like tools that don’t talk to each other, or the bot that chats well but fills the CRM with fake data.
My method is simple: I observe how people really communicate, listen to whoever suffers the problem, measure where value is lost and only then do I build. That’s how Forgia was born: the problem wasn’t getting more leads, it was to stop losing the ones already coming in.
A multilingual communicator
I speak Spanish, English and German, and I’ve worked across very different cultures. That taught me the same challenge gets solved differently depending on who looks at it: some prioritise closeness, others efficiency, others precision.
That openness is my edge: I take the best of each way of thinking into every project. And because the agents I build work in several languages, your customers get the same quality wherever they are.
From marketing to AI
I studied Advertising at Universidad Europea del Atlántico in Santander, Spain. Then I worked in product marketing and fintech: brand strategy, launches and paid campaigns on Meta, Google and LinkedIn. I was Head of Marketing at Evenbytes and advised growing startups as a freelancer.
Along the way I got hooked on automation: I integrated Claude, ChatGPT and tools like n8n and Make into real workflows. I learned that AI is useless unless it’s tied to a sales process.
Why I founded Forgia
Businesses pay to bring in leads and lose them at the first message because nobody replies in time. And many bots installed to fix that chat nicely but pollute the CRM or close nothing. In 2026 I founded Forgia with Santiago Gómez de la Torre to do it right: AI agents that reply in under a second, qualify, and hand over to a person only when someone is ready.
How I work
- Process first, technology second. An agent without a funnel behind it is just a chat.
- Fast. Something working in under 48 hours, with no lock-in.
- Direct. You talk to the person who builds it.
- Measurable. Qualified leads, booked appointments, time saved.
Quick facts
- Languages: Spanish (native), English (C1) and German (C1).
- I work remotely with businesses across Europe and Latin America.
- More on my LinkedIn.